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1 posts from January 2010

January 29, 2010

Presentation: Twitter in 20

Today I had the opportunity to co-present a session on "Building Your Business with Twitter and Facebook"  along with Facebook's Director of Corporate Communicatons Brandee Barker at the annual leadership conference for Women in Periodic Publishing.  A PDF version of my Keynote slides is available here: Download LizGebhardt_Twitter_WIPP_Jan282010.

This 25 minute talk is a very shortened version of a more robust 2-4 hour seminar I have been giving at media companies - print, TV and digital. The Twitter portion focuses on 5 main topics:

  • Twitter Myths, Misconceptions and Reality
  • The Value of the Shared Link
  • Life On and Off the Twitter Network
  • Guidelines and Tactics for the Brand and Individual
  • Tweet Anatomy: A Real World Example

There are also related posts at this BLOG, including:

More information on the ShareThis study referred to in the presentation is available at their BLOG. And the book "Groundswell" is available here.

I'm interested in hearing how different media companies will use this information. 

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Liz Gebhardt

  • © Amanda Jones
    Digital and traditional (live & broadcast) media/ marketing strategist and producer living at the intersection of Web meets (live) World. More than two decades of experience in building media and technology businesses, content programming and distribution, brand stories and integrated communications campaigns.

    Believes that strategy is all talk unless it can be executed in a way that delivers on both the creative and business promises. Embraces the role of navigator of the uncharted path vs. passenger along the known road.